Let's conduct research and test with your real users so we can make user-centered design decisions.
When done well surveys allow you to collect valuable information about your current or potential users. Surveys can also be used to quantify results from primary qualitative research.
User interviews helps us gather information about the motivations, needs and goals of your users. Interviews can be conducted in-person, remotely, in the field or contextually (in the location your users interact with the product).
Through quantitative, qualitative and observational research, we’ll be able to gather important data to create user profiles and user personas, essential tool in the process of gaining empathy and focus on your end-users.
Analyzing your competitors can involve auditing and/or testing your competitors websites and products.
A/B Testing and Multivariate Testing are popular methods for conducting experiments with the goal of increasing conversions based on specific metrics (clicks, purchases, etc). To get more value out of your tests, the hypotheses should be based on data, psychology and best practices, and be part of a strategic CRO plan. We help you with hypotheses formulation and an action plan.
It's essential to test your interface with your real users. Tests can be moderated or unmoderated, in person or remotely, depending on the prototype fidelity and stage of your project.