We adopt a collaborative and iterative process to come up with solutions and concepts.
A sitemap includes the hierarchy for all pages on your website or application. These pages will influence the wireframes and screens. To come up with the right structure and strategy for both navigation and content, we need to understand your user mental models through testing – card sorting and tree testing.
Content strategy is part of the process to create usable products and apps. The way content is organized through hierarchy and navigation will influence the user experience. Through card sorting and tree tests, it’s possible to understand your user mental models and validate the content strategy and website navigation.
Prototyping makes your ideas come to life so your users can interact with them through usability testing. Prototypes can vary in fidelity from paper prototypes to high fidelity. Testing early and often is key to iteration and continuous improvement.
Wireframes represent the structure and layout of the different pages of your website or app. Wireframes allows us to sketch ideas and potential solutions before deciding on a version to test.
UI design involves designing visually each screen of your app or website as well as its assets and components. Through iterative design, the design of your pages should go through different stages.
Mood boards are a useful tool to communicate the visual direction and style or vibe to be evoked through design.