We have a first kick-off meeting to understand your project goals and create a strategic plan that meets your needs.
We develop a research plan according to your project goals and current stage. It could involve evaluating your current interface and testing it with your users, or start from scratch by gathering qualitative, quantitative and observational data about your potential users.
The best way to empathize with your users is to witness their answers and behaviours firsthand. Your team will always be welcome to attend research sessions, view recordings, and participate in our affinity diagramming workshops. Persona creation is also an ever-evolving process.
Through rapid prototyping we're able to make your idea come to life so we can test your idea early and often, while we iterate quickly. From paper or low fidelity through high fidelity prototype and live version & MVP.
We'll test your prototype or current website or app with your real users through usability testing - remote or in-person, moderated or unmoderated, quantitative or qualitative, depending on the stage of your project and goals.
The first polished version of your website and app, including UI design, style guidelines & web design that matches your overall brand strategy, user needs and business goals.
Your website or app is never truly finished. It needs to constantly adapt to your user needs as they evolve (UX) and be optimized for your business goals (CRO). Conversion Rate Optimization (CRO) is a strategic process with the main purpose to increase conversions on your website.