Our Process

This is how our overall process works. We can consult at any stage of your project.

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01

Kick-off Meeting

We'll have a first meeting to understand your project goals and requirements and craft a strategic action plan.

Kickoff Meeting
JUN
2006
OCT
2007

02

User Research

We'll develop a research plan according to your project goals and the stage you're at. The research plan could involve usability testing, user interviews or any other methods to gather quantitative and qualitative data.

User Research
OCT
2007

03

Data Analysis

We believe in a collaborative process so your team will always be welcome to attend research sessions, view recordings, and participate in affinity diagramming workshops. Persona creation is an ever-evolving process and what better way to empathize with your users than witnessing their answers and behaviors firsthand.

Data analysis
OCT
2007

04

Rapid Prototyping

With rapid prototyping we're able to make your idea come to life and test early and often in the process. This will allow us to iterate quickly from low fidelity to high fidelity and prioritize features for the MVP.

Rapid Prototyping
OCT
2007

05

Testing & Iterating

Testing is essential, and we recommend doing it often and early in the process. Usability testing allows us to test your website, app or prototype with your real users. This can be done remotely, in person, moderated and unmoderated.

Usability Testing
OCT
2007

06

Design & Implementation

High fidelity UI design is a polished prototype of your real website or app that aligns with the style guidelines and branding strategy.

UI Design and Prototyping
OCT
2007

07

Impact & Conversions (CRO)

A website or app is never finished! It needs to be constantly adapting to your user needs (UX) as they evolve and optimized to your business goals (CRO). Conversion Rate Optimization (CRO) is a strategic process to increase conversions on your website or app.

A/B Testing

Improving the user experience is a never-ending journey.

Work With Us