About us

Why Iterateev

We do more than simply create a website or app and leave it be. We craft strategic plans of transformation in your business that start with your digital assets. We are your partners in your business growth, and we work together to achieve your goals — And we know that in order to do that, we need to cater to your user needs.


Ana Santos

Ana Santos, Founder


Throughout her UX journey, Ana has lived and worked in different countries and collaborated with agencies and companies of all sizes. She has co-led the mobile UX initiative at Google Portugal, helping some of the biggest companies in Portugal improve the experience they provide to their mobile users.

She also writes, teaches and mentors others in the UX field, having been featured in Envato Tuts+, Springboard, Growthmentor, and others. She has spoken about UX and conversions at public events such as Open Source Lisbon, Lisbon Summit, and Google-led events.

As an independent consultant and researcher, she’s also passionate about helping new brands and entrepreneurs create better services and products through Design Thinking & User-Centered methodologies.


Pedro Barbosa, Founder

Growth & D-Transformation

Pedro has experience not only in retail, digital and ecommerce , but also in Management, Trendseeking, Shopping Centre Management, Startup & Rampup ecosystems, E Business B2B Solutions, Marketing, Social Media,Supply Chain and Omnichannel challenges, being the Head of Digital Transformation at El Lab, benchmarked companies as Magic Leap, Eight Inc, Google, Snapdeal, Disney, Uber, Airbnb, Farfetch, Nordstrom, Walmart, Snapchat, Tesco, Baidu, Twitter, Mango, Alibaba, Zalando, Amazon, among others.

Apart from works with Harvard, had advanced training in Harvard University, MIT and INSEAD in subjects as Management, Neuroscience, Mobile Marketing and Innovation by design .

Author of seven books, keeps the curiosity in the millions of questions to be answered.

Creating better experiences for your users is a never-ending journey.

Iterateev UX